In the past article I have aggressively advocated the pragmatic applicability of Modern Marketing in India. I had been thinking about the same for a quite a while now. Is the internet penetration really so high that investing in internet marketing would really yield the quantum of sales that are expected at the same level of investments in conventional marketing. The reason for this argument is that, one needs to invest heavily in capital infrastructure for yielding the benefits of internet and other modern marketing.
This is specially true for companies that have not previously invested in IT and related infrastructure. Secondly, a major limitation for Indian companies is that modern marketing requires a great amount of innovation. Although you may agree that Indian IT engineers are famous around the world for their skills, but one needs to remember that its not the IT engineers that frame the marketing policies for a company. Apart from this engineers can develop the software when the specific requirements are given to them. Hence marketing professionals should know the ways and means of using internet as a powerful tool in the field of marketing. Unless these requirements are fulfilled, I doubt whether the modern marketing techniques like social media marketing and other innovative practices can be applied by local companies.
What do you think about this?
Do believe that internet marketing will take it's time and would finally come in a big way to India?
Do you believe that Modern Marketing will have a deep rooted impact in social arrangements in India?
What other techniques and examples, other than those expressed in the previous article can be applied in Indian context?
1 comment:
hi my name is Seema
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